Treat yourself to the rich and stimulating Going Straight Keratin Conditioner infused with Jojoba Oil. With Antioxidants and Keratin Proteins, this ultra reconstructive conditioner helps to treat and prevent hair breakage from intense hair treatments and over styling. The ultra conditioner enters into the hair and stimulates the cells to repair and reconstruct any damages. It leaves the hair smooth, shiny and frizz free. Going Straight Keratin Conditioner is also infused with jojoba oil that is rich in vitamin C, B and E, copper, and zinc. More than just reconstructing and deeply conditioning the hair, it extends the color vibrancy as it contains no sodium chloride and is sulfate free.