Going Straight Keratin Mask is a luxurious protein mask packed with natural Keratin Proteins. These proteins go deep inside the hair to restore natural hair properties by rebuilding the areas where the protein was lost from chemical processes and heat. Going Straight Keratin Mask is for reconstruction and intensive moisture that works in minutes to heal damaged hair and prevents future hair breakage. It is also infused with Jojoba Oil that gives nourishment to hair because it contains vitamin C, B and E, copper, and zinc. Jojoba oil helps re-balance your scalp, and strengthen and improve hair elasticity, all while restoring essential moisture.