Treat yourself to the rich and stimulating Going Straight Keratin Shampoo infused with Jojoba Oil. With Antioxidants and Keratin Proteins, it helps to prevent hair breakage. Strands are strengthened from within and nourished to reconstruct any hair damages for longer, sleeker and stronger hair. It smoothens and strengthens hair while removing buildup on the hair and scalp. Going Straight Keratin Shampoo is infused with jojoba oil that is rich in vitamin C, B and E, copper, and zinc. More than just reconstructing the hair, it extends the color vibrancy of your color-treated hair as it has no sodium chloride and is sulfate free to make sure your hair color stays in longer.